Sales analytics: what's selling, by product, category, and customer

A date-bucketed summary (daily, weekly, monthly, quarterly, or yearly) of invoices, taxable value, tax, and revenue — with an optional compare-to-previous-period view, so you can see at a glance whether this month is ahead of last month, not just what this month looked like in isolation.

Sales by product ranks every SKU by quantity sold, revenue, cost, and margin — the fastest way to see which products are actually profitable, not just popular. Sales by category rolls the same figures up to the category level, with each category's share of total revenue, so you can see which parts of your catalog are carrying the business.

See revenue, invoice count, and unique SKUs purchased per customer — and expand any customer to see exactly what they bought. Useful for spotting your highest-value accounts, or noticing a regular customer who's quietly stopped buying a product they used to order every month.

A ranked Top/Bottom movers view (by revenue or quantity) surfaces both your best sellers and your slowest-moving stock side by side. The Customer Performance scorecard goes further per customer — average order value, days since last purchase, and a computed churn flag when a customer hasn't ordered in roughly twice their usual gap between purchases, so a quiet account gets flagged before it's a lost one.

Sales analytics — sales-by-product/category/customer, top/bottom movers, and the customer performance scorecard — are included on the Gold and Platinum plans; the Silver plan does not include them, on either the cloud app or the offline desktop app. Every plan, including Silver, still has Today's Sales, a single-day operational snapshot, on the main dashboard.